DTH providers - at least the ads that come on TV / Print media are so - seem to be targeting the urban, upper middle class households but in reality, as I go across different cities, I see DTH being used more in rural places and even in urban areas, by middle/lower income people.
Well, this is no “elitist” feeling (these photos are shot around my house) - I just feel the DTH cos should consider lower income households as a worthwhile segment and promote more to them, instead of wooing the upper middle class to buy a digital video recorder for 10K.
